Discover

Social Art Direction | Motion Design | Video Editing

Overview

This project supported Discover’s Personal Loans line, with social-first creative developed in parallel with a larger CTV campaign. While the broadcast spots told longer-form stories, the social work focused on translating those narratives into platform-native assets that felt concise, engaging, and clear while maintaining consistency with the broader campaign.

Challenge

The core challenge was adapting three distinct CTV stories into a wide range of social formats, lengths, and placements without losing narrative clarity or brand credibility. Each asset needed to feel native to its platform, highlight the product benefit, and clearly communicate key messaging, all while working within strict legal and brand requirements. This work was developed alongside a production company, requiring close alignment to ensure consistency across channels.

approach & outcome

Working from footage captured for the CTV campaign, I developed social-specific storyboards and led motion design and video editing across multiple platforms. The three campaign stories, Hole in the Wall, Yogi, and Baseball Dad, each illustrated moments of financial stress and how Discover Personal Loans helped restore a sense of control.

Using the CTV spots as a creative guide, I restructured each story for shorter runtimes and vertical-first formats, carefully selecting moments that translated best to social. I adapted pacing, framing, and text treatments to feel native across Meta, YouTube, and Pinterest, while ensuring product benefits and legal copy remained clear and readable at every size.

In addition to editing and motion design, I helped with voiceover scripts that aligned with on-screen supers and visuals, maintaining clarity across both 15s and 6s versions. The final work delivered a cohesive system of assets that extended the campaign across platforms while preserving storytelling, brand consistency, and product clarity.

Deliverables

Social-first motion design and video editing
Platform-specific storyboards and executions
15s and 6s video assets for Meta Stories, Reels, and In-Feed
YouTube 16x9 standard ads and 9x16 Shorts
Pinterest video and static assets for “Hole in the Wall”
Custom text treatments designed to feel native by platform
Voiceover scripting aligned to visuals and supers
Brand and legal compliant execution across all formats