Wyndham Hotels & Resorts

Strategy | Art Direction | Motion | Video Editing

Overview

Over three years, I led social-first creative for Wyndham Hotels & Resorts, producing a wide range of platform-native assets designed to drive engagement and clickthrough while staying aligned with brand guidelines.

Challenge

Wyndham needed social content that felt native to platforms like Instagram without losing brand consistency. The goal was to balance authenticity and performance while supporting upper and mid-funnel objectives at scale.

Approach & Outcome

Rather than forcing a single campaign look, the work embraced flexibility. Creative responded to platform trends, audience behavior, and performance insights while staying grounded in Wyndham’s visual system and voice.

I partnered closely with the Media team to build a performance matrix that tracked which creative approaches resonated with specific audiences, allowing us to iterate based on real results rather than assumptions. I led the work end-to-end, from concept and art direction through motion design and final execution, enabling fast iteration and consistency across assets.

The work supported upper and mid-funnel objectives while consistently driving traffic to Wyndham’s website. By pairing social-native creative with performance insights, the approach allowed Wyndham to remain flexible, relevant, and responsive across evolving social platforms.

Deliverables

Social-first video content
Motion design and video editing
Static and animated social assets
Concept and creative strategy development
Ongoing creative testing and iteration