Healthy Paws Pet Insurance

Art Direction | Video Editor | Motion

Overview

Healthy Paws Pet Insurance partnered with our team to create a set of social-first assets designed to quickly test creative approaches and build brand awareness. The work included a mix of video and static assets, with a focus on simplicity, approachability, and encouraging pet owners to consider insurance earlier rather than later.

Challenge

This was a fast-moving project with minimal oversight, no formal storyboards, and a tight turnaround. The only creative input was written supers and light conceptual guidance, leaving visual direction, footage selection, and execution to be defined from scratch. The priority was speed and learning — getting content live quickly to understand what resonated across different creative styles.

approach & outcome

Rather than committing to a single look, the work leaned into creative variety. I led art direction, motion design, and video editing for all video assets, developing multiple styles that ranged from polished to highly social-native. The set intentionally explored different formats, including UGC-inspired executions, POV-style concepts, and a jingle-driven video that added playfulness to the brand.
To support rapid iteration, I incorporated AI-assisted tools for voiceover and music, allowing us to move quickly while maintaining a cohesive brand tone. The project enabled Healthy Paws to test creative approaches efficiently, gather performance insights, and better understand what connected with their audience while supporting early-stage awareness goals.

Deliverables

Art direction for video content
Motion design and video editing
Social-first video assets
Static social assets
AI-assisted voiceover and original jingle creation